Operation Reach Europe
Xiaomi, the company that manufactures everything from smart vacuum cleaners and tooth brushes to smart home appliances and smartphones, have been moving in on the European market and gaining a wider space throughout 2018. On Friday (2018-12-07) the company have announced that the Swedish carrier Tre(3) will start selling two of their phones. More specifically the 2018 flagship Mi 8 as well as the mid-range Redmi 6A.
The wait have been going since earlier this spring when Xiaomi struck a deal with CK Hutchison Holdings, that own’s a major intrest in The Three(3) Group. It wasn’t too long ago that Xiaomi also opened an official Mi Shop in London to start selling phones directly.
Last week a collaboration was also announced with the Swedish furniture-giant, IKEA, to start applying smart home products as well as to merge functionality with the IKEA Trådfri lineup.
The manufacturer have created a large follower group in large thanks to their products being not only competitive in features, but also in price ranges, with Xiaomi phone’s usually costing as much as OnePlus’.
I said it earlier this year, and I’ll say it again, Xiaomi is going places.
The carrier availability isn’t Xiaomi’s first official reach to Sweden though, as the so called Mi-store.se owned by East & West Distribution AB is registered as an official distributor of Xiaomi products. As opposed to Tre, Mi-Store offers a vide variety of products ranging from smart lights to their electrical scooter and and power bank. Sales have also started being applied officially in larger stores such as Netonnet and Inet.
With carrier support however, the phones becomes more accessible to consumers who have never touched a Xiaomi device before and lets the company reach a wider range of non-enthusiasts.
I will release a review of the Xiaomi Redmi Note 5, with an unboxing hopefully coming within a few days.
What’s your take on Xiaomi products? Let me know in the comments below.